Predrag Petrović / AI SEO · LLMO · GEO · Digital Strategy
Two decades of search intelligence.
Predrag Petrović helps brands become discoverable, understandable and trusted across Google, YouTube, LinkedIn and AI search systems.
Strategy backed by production, not theory.
Predrag Petrović is a senior digital strategist whose career spans UX design, brand systems, technical SEO, conversion strategy, video discovery and AI search. He has led growth and optimization programs for organizations across EMEA and North America, with sector experience that includes ground transportation, healthcare, e-commerce, jewelry, music, professional services and digital agencies.
Core value proposition
Make the brand clear. Make the data useful. Make the expertise visible.
His approach connects human communication with machine-readable structure: technical foundations, expert content, structured data, entity consistency, video, reputation and distribution.
A hybrid skill set for modern discovery.
Predrag’s work combines technical search expertise with entity strategy, multilingual execution, video, UX and executive-level digital visibility.
AI SEO, LLMO & GEO
Content and data systems designed for generative engines, large language models, AI answers, citation readiness and retrieval-based discovery.
Technical & Semantic SEO
Crawlability, indexation, information architecture, structured data, internal linking, semantic relationships and resilient search foundations.
Entity & Knowledge Graph Strategy
Clear relationships between people, organizations, services, expertise and external proof sources to improve machine understanding.
Multilingual SEO
Market-specific strategy across English, Serbian, Croatian and additional European languages, with attention to culture, terminology and local intent.
Video & YouTube SEO
Video discovery systems using transcripts, key moments, metadata, VideoObject schema, YouTube optimization and cross-platform distribution.
LinkedIn & Executive Visibility
Positioning, relationship building, distribution and reputation systems that connect expert authority with business development.
UX, CRO & Web Design
User experience, interface structure, visual identity and conversion thinking developed from a foundation in multimedia and interaction design.
Digital Strategy & Advisory
Audits, roadmaps, team guidance, market entry, content governance and integrated programs that align visibility with commercial goals.
Selected experience.
A career progression from interaction design to SEO leadership, international digital strategy and AI search optimization.
2022—Present
Head of Digital Marketing / AI SEO, LLMO & GEO
Growth strategy combining technical SEO, generative engine optimization, entity systems, online reputation, executive LinkedIn visibility and video discovery.
Optimized Design
EMEA & North America
EMEA & North America
2006—Present
Founder, SEO Expert & Digital Strategist
Founder-led strategy across web design, brand identity, SEO, AI visibility, UX, CRO, video and digital marketing for clients in multiple industries and languages.
Total Dizajn
Belgrade
Belgrade
2015—2023
Head of SEO / Digital Marketing Strategist
Led SEO, growth, UX and digital strategy for a specialized agency serving the ground transportation industry in the United States and Canada.
LimoLabs
US & Canada
US & Canada
2016—2017
SEO Consultant / German-Language SEO Specialist
Search and digital strategy for agency and commercial projects in Germany, including German-language optimization.
MD Network
Frankfurt
Frankfurt
2012—2016
SEO, Brand & Music Marketing Strategist
International search and brand strategy for an online recording studio serving a worldwide audience from New York.
Supreme Tracks
Belgrade / New York
Belgrade / New York
2000—2005
User Experience & Multimedia Designer
Early career work in multimedia, interaction design, presentations, visual identity and digital user experience.
Multimedija / Pamet
Belgrade
Belgrade
Search is now multimodal.
Predrag’s methodology treats websites, video, profiles, structured data, third-party references and brand reputation as one connected discovery system.
Google Search
Technical health, content quality, intent, authority and user experience.
AI Search
Entity clarity, citation readiness, answer structure, RAG-friendly content and corroboration.
YouTube & Video
Metadata, transcripts, chapters, key moments, video schema and distribution.
Executive positioning, thought leadership, network relevance and relationship building.
Knowledge Graphs
Consistent identities, relationships, sameAs references and structured entity signals.
Multilingual Markets
Localized intent, language nuance, hreflang systems and market-specific authority.
UX & Conversion
Interfaces that help visitors understand, trust and act without unnecessary friction.
Brand Systems
Visual and verbal consistency across every surface where the brand can be discovered.
International experience. Market-specific execution.
The strategy stays coherent, but language, competition, customer expectations and credibility signals are adapted to each market.
Regional complexity
Experience across multiple European and Middle Eastern markets, industries and language environments.
North American growth
Long-term search and digital marketing experience in the competitive ground transportation sector.
Language capabilities
English and Serbian at native or bilingual level, full professional Croatian, professional Hebrew, plus working Russian and German.
“The strongest digital strategy does not optimize each channel separately. It builds one coherent system of expertise, evidence and discovery.”
Profile, proof and resources.
Connected sources that reinforce professional identity, published expertise and organizational relationships.
FAQ
Predrag Petrović at a glance.
Who is Predrag Petrović?
Predrag Petrović is a Belgrade-based AI SEO, LLMO, GEO, multilingual SEO, video SEO and digital strategy expert with more than two decades of experience.
What industries has he worked in?
His experience includes ground transportation, healthcare, e-commerce, jewelry, music, professional services, web design and digital agencies.
What markets does he serve?
His work spans EMEA, the Western Balkans, the United States and Canada, with a strong focus on multilingual and market-specific execution.
What services does he provide?
SEO strategy, technical SEO, AI search optimization, LLMO, GEO, entity optimization, multilingual SEO, video SEO, LinkedIn marketing, UX, CRO and digital advisory.
Does he provide training and consulting?
Yes. His professional ecosystem includes workshops, advisory, team training, one-on-one coaching, audits and strategic consulting.
Build authority. Engineer discovery.
For AI SEO, LLMO, GEO, multilingual strategy, video SEO, technical audits, team training and digital advisory.
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