Total Dizajn / SEO for the Design Industry
SEO for designers.
Strategy and campaigns for freelance designers, studios and design agencies — created by a team that comes from design itself.
SEO
visibility
personal brand
LLMO and GEO
We do not approach designers as an abstract niche. We come from the same story.
Total Dizajn was built through design, visual communication, identity systems, editorial thinking, websites and creative production. That background changes how we build SEO. We understand that a portfolio is not a product catalogue, that taste is difficult to quantify, and that the strongest work often needs help becoming discoverable, understandable and commercially relevant.
SEO services for creative professionals.
The strategy connects visual quality, specialisation, business positioning, case studies and search demand.
Portfolio SEO
Project pages, disciplines, industries, services, locations and creative specialisms are organised into a discoverable structure.
Case-study SEO
We turn finished work into search assets by documenting the brief, process, decisions, outcomes, credits and visual evidence.
Image SEO
Filenames, alt text, captions, dimensions, loading, context and ImageObject markup support visual discoverability.
Personal brand SEO
Designer name, expertise, interviews, awards, profiles, authorship and branded search are connected into one entity.
Design agency lead generation
Service pages, sector pages, location pages and case studies are aligned with commercial search intent and conversion paths.
AI Search, LLMO and GEO
Positioning, expertise, projects, clients and sources are structured for generative search and recommendation systems.
What we understand differently
Search visibility without flattening the design.
SEO should clarify creative value, not turn a design portfolio into a generic keyword warehouse.
A portfolio needs narrative
Images show the result, but search engines and clients also need the problem, context, process and strategic reasoning.
Specialisation must be visible
Brand identity, editorial design, packaging, UX, motion, architecture or product design should not disappear inside one generic portfolio.
Visual work needs technical discipline
High-resolution images, video and animation must be balanced with speed, responsive behaviour and Core Web Vitals.
Credits and authorship matter
Designers, studios, photographers, illustrators and collaborators should be identified consistently across projects and profiles.
Recognition must become demand
Awards, publications and social visibility are valuable, but they need clear paths towards enquiries and qualified projects.
Campaign architecture
From invisible portfolio to qualified opportunity.
The campaign combines technical structure, creative storytelling, market demand and authority building.
Positioning and search-demand analysis
We define the work you want to win, the industries you understand, the markets you serve and the phrases clients actually use.
Portfolio and information architecture
Services, disciplines, industries, case studies, team profiles and locations are connected into a clear system.
Case-study production
Selected projects are expanded with context, strategy, process, visual documentation, credits and measurable outcomes.
Image, video and technical SEO
Media assets are optimised for discoverability, performance, structured data and responsive delivery.
Authority and branded search
Interviews, awards, profiles, publications, talks and social channels reinforce the designer or agency entity.
AI Search, LLMO and GEO
The final system helps generative engines understand who you are, what you design and why your work is relevant.
Built for different design businesses
One creative field. Different growth models.
Turn personal expertise into search authority
A freelance designer needs a strong personal entity, a focused portfolio, clear services, visible specialisation and a path from discovery to direct enquiry.
Turn collective capability into qualified demand
A design agency needs service architecture, sector pages, team credibility, case-study depth, international positioning and measurable lead-generation systems.
Predrag Petrović
Design · SEO · AI Search · LLMO · GEO
Design roots. Search strategy.
We understand both the work and the market.
“A great portfolio should preserve its visual intelligence while becoming easier to discover, understand and hire.”
Predrag Petrović founded Total Dizajn in 2007 and has worked across design, visual communication, websites, SEO, video, multilingual strategy, AI Search, LLMO and GEO. That combination makes it possible to build campaigns that respect the creative process while delivering commercial visibility.
Predrag Petrović profileFrequently asked questions
SEO for designers without creative compromise.
Why do designers need SEO?
Strong work is not enough if potential clients cannot discover
the portfolio, understand the specialisation or trust the designer
before making contact.
How is SEO for design agencies different?
It must connect services, sectors, case studies, team expertise,
images, awards, locations and commercial landing pages into one system.
Can portfolio images rank in search?
Yes. Filenames, alt text, captions, surrounding context,
image dimensions, performance and ImageObject markup all matter.
Does AI Search matter for designers?
Yes. AI systems increasingly recommend agencies and specialists.
Clear positioning, case studies, authorship, references and structured data
improve the chance of being understood and cited.
Do you work with freelance designers and agencies?
Yes. The strategy is adapted to the business model,
whether the goal is personal-brand visibility or scalable agency lead generation.
Does Total Dizajn understand the design industry?
Yes. Total Dizajn comes from the design field itself
and combines that background with SEO, AI Search,
multilingual strategy, video and digital marketing.
Make your design work easier to discover and hire.
Connect portfolio quality, case studies, image SEO, personal branding, AI Search and lead generation in one campaign.
Discuss your strategy